One shelf. One spare bedroom.
Twenty-five years.
1996
The FDA reclassifies acupuncture needles from experimental Class III devices to legitimate Class II medical devices. Needles are no longer experimental. An entire profession needs a supply chain that takes it seriously.
2001
Gary Nochimson incorporates Acu-Market out of a spare bedroom in his home. One shelf of product. No warehouse. No employees. And no catalog. Every other distributor in the industry is mailing paper catalogs to practitioners' offices. Gary bets everything on the internet instead. Acu-Market becomes one of the first companies in the acupuncture supply industry to sell products online. To this day, the company has never printed a single catalog.
Early 2000s
Gary becomes the exclusive U.S. importer of Peace acupuncture needles. At the time, Peace needles are still made largely by hand. Burrs on needle tips are common. Consistency from box to box is something the industry has learned to live with. Gary works directly with the manufacturer to push for automated production — precision machinery that eliminates burrs and delivers the same quality in every needle, every time. The standard for what practitioners can expect from their needles changes permanently.
2007
Jason leaves a legal career and joins his father in the business. At this point, Acu-Market is three people: Gary, Jason, and one warehouse employee, working out of a small warehouse in Boynton Beach, Florida. Gary and Jason answer every phone call and ship the orders themselves. The spare bedroom is behind them, but the company is still built on the same principle: know your customers, take care of them personally, and do it all yourself until you can afford to hire people who care as much as you do.
2008
Energy Flo needles launch. A plastic handle needle with smooth, consistent insertion — at half the price of the leading competitor. Thousands of practitioners who couldn't justify the cost of a premium needle suddenly have one they can stock without thinking twice.
2016
SMC arrives from Korea. A spring handle needle in a bulk 10-pack that gives high-volume practitioners a premium needle at a price that makes sense for how many they actually use. The bulk configuration is the point: ten packs of ten needles, same quality, dramatically less cost per needle.
2018
Acu-Market launches AcuScript, a virtual dispensary built for a problem nobody else was solving. Practitioners want to recommend herbal formulas, supplements, and other products directly to their patients and earn from those recommendations. Existing platforms require handing your supply chain to a third party. AcuScript takes a different approach: the practitioner sets their own price on every item, the patient checks out through Acu-Market, and the practitioner keeps their wholesale account, their patient relationship, and their margin. A completely rebuilt version launches this year.
2026
Twenty-five years after Gary started this company in a spare bedroom, Acu-Market is rebuilding its entire platform from scratch. Not because the old one was broken, but because the practitioners who depend on it deserve better tools. A new store. A new dispensary. A new loyalty program. Same warehouse. Same family. Same phone number.
A note from Jason
I've been at Acu-Market since 2007. In that time, I've watched companies that were founded by practitioners and herbalists get quietly acquired by private equity firms and international conglomerates. The names on the websites stay the same. The people making decisions are different, and so are the priorities.
You can usually tell when it's happened. A formula you've relied on for years gets reformulated without notice. A supplier that used to answer the phone starts flooding your inbox with coupon codes instead. Inventory gets unreliable. The company starts feeling less like a supply house and more like a retailer running a never-ending promotion.
Acu-Market is a family business. No investors. No exit strategy. No one positioning us for a sale. My father built this company. I run it alongside him. I plan to be here for the next 25 years.
We don't manufacture urgency and we don't run fake sales. Know the products. Answer the phone. Ship it fast. Stand behind it. That's been the plan since 2001 and it's not changing.
My direct line is below. I'm always happy to talk.
Jason
Jason Nochimson
561-412-2095
Everything ships from our warehouse at 7211 Haverhill Business Parkway in Riviera Beach, Florida. Our team picks it, checks it, packs it, and answers when you call.
Gary Nochimson
Founder & President
Gary built Acu-Market from one shelf in a spare bedroom into one of the largest acupuncture supply distributors in the country. More than fifty years of experience in distribution and business management. Proud husband, father, and grandfather.
Jason Nochimson
COO & Corporate Counsel
Gary's son. Left a legal career to join the family business in 2007 because he wanted to build something that gave healers the tools to help people. Has been running the business alongside his father ever since. University of Florida (Valedictorian, College of Liberal Arts and Sciences), J.D. from Emory University School of Law.
Training the next generation
